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Social Media & Content Creation vocabulary · Engagement and Reach

Mentions

Meaning in social media & content creation, with examples

nounCore term

In social media & content creation, mentions means: References to a brand, person, or account in posts, comments, captions, or messages. In social media, this can mean direct @ tags or untagged written references found through social listening.

In Turkish: hesaptan veya markadan söz edilmesi

How it is used

Common in community management, customer support, and social listening. Teams track mentions to find public conversations, answer questions, spot complaints, and measure how much attention a brand is getting.

Example sentences

  1. After the giveaway post, the community manager reviewed brand mentions across Instagram and X to catch sizing questions before interested shoppers moved on.

    Here, mentions are public references to the brand across platforms. They help the team discover active discussions quickly and respond while purchase interest is still high.

  2. Our weekly report showed more mentions from book clubs after the author reposted a reader review and thanked several accounts by name.

    Here, mentions counts references made by book clubs to the author or account in online discussion.

Common collocations

  • brand mentions
  • track mentions
  • monitor mentions
  • social mentions
  • tagTo link another account to your post, photo or comment by adding their username, so that they get a notification.
  • engagementAll the ways people interact with your content, such as liking, commenting, sharing, saving or clicking.

More terms: Engagement and Reach

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