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Social Media & Content Creation vocabulary · Engagement and Reach

Boost

Meaning in social media & content creation, with examples

/buːst/verbCommon term

In social media & content creation, boost means: To pay a platform to show an existing post to more people, often a chosen target group, which turns the post into a simple ad.

In Turkish: öne çıkarmak, boost etmek, sponsorlamak

How it is used

Facebook and Instagram have a 'Boost post' button; TikTok calls its version Promote. Small businesses boost their best posts with a small budget. In general, 'boost' also means increase, as in 'boost engagement'.

Example sentences

  1. Let's boost the launch post with a 2,000-lira budget and target people in Ankara.

  2. We only boost posts that are already doing well organically.

Common collocations

  • boost a post
  • boosted post
  • boost budget
  • boost engagement
  • organic reachThe number of people who see your content without you paying to promote it, for example through followers, shares, search or recommendations.
  • reachThe number of different people or accounts that saw your content at least once in a certain period.
  • sponsored postA post that a brand has paid for, in which a creator or account promotes the brand's product or service.
  • insightsThe built-in statistics section of an account, where you can see data about your posts, reach and audience.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Engagement and Reach

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