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Social Media & Content Creation vocabulary · Algorithms and Analytics

Insights

Meaning in social media & content creation, with examples

/ˈɪnsaɪts/nounCommon term

In social media & content creation, insights means: The built-in statistics section of an account, where you can see data about your posts, reach and audience.

In Turkish: istatistikler, içgörüler, Insights

How it is used

The name of the analytics section on Instagram and in Meta's business tools. People say 'check your Insights' or 'according to Insights'. In general business English, 'insights' also means useful conclusions drawn from data.

Example sentences

  1. Check Insights to see what time of day your followers are online.

  2. The brand asked for screenshots of my story insights after the campaign.

Common collocations

  • check Insights
  • Instagram Insights
  • story insights
  • key insights
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.
  • reachThe number of different people or accounts that saw your content at least once in a certain period.
  • impressionOne display of a piece of content on someone's screen; every time a post is shown, even to the same person, counts as one impression.
  • audienceThe people who watch, read or follow your content, including details such as their ages, locations and interests.

More terms: Algorithms and Analytics

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