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Social Media & Content Creation vocabulary · Algorithms and Analytics

Audience retention

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, audience retention means: A measure of how much of a video people watch before they leave, often shown as a graph or a percentage.

In Turkish: izleyiciyi elde tutma, kitleyi elde tutma oranı

How it is used

Found in YouTube Analytics and other video dashboards. Creators study the retention graph to see where viewers drop off, then improve hooks and pacing. People say 'retention is high', 'retention drops at 0:30' or 'improve retention'.

Example sentences

  1. Audience retention drops sharply at the 40-second mark, right when the ad read starts.

  2. Cutting the long intro improved audience retention on every new video.

Common collocations

  • audience retention graph
  • improve audience retention
  • retention drops
  • average percentage viewed
  • watch timeThe total amount of time people have spent watching a video or a channel's videos, usually shown in minutes or hours.
  • hookThe first few seconds of a video or the first line of a post, designed to grab attention and make people keep watching or reading.
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.
  • jump cutA sudden cut between two parts of the same shot, used to remove pauses or mistakes and make a video feel faster.

More terms: Algorithms and Analytics

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