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Social Media & Content Creation vocabulary · Algorithms and Analytics

Watch time

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, watch time means: The total amount of time people have spent watching a video or a channel's videos, usually shown in minutes or hours.

In Turkish: izlenme süresi, izlenme saati

How it is used

An important metric on YouTube and other video platforms, because it shows whether viewers stay. You increase or grow watch time, and YouTube uses watch hours as one of the entry requirements for its Partner Program.

Example sentences

  1. Shorter intros helped us increase watch time by almost 20%.

  2. Watch time on the tutorial is high because people follow along step by step.

Common collocations

  • increase watch time
  • total watch time
  • watch hours
  • average watch time
  • audience retentionA measure of how much of a video people watch before they leave, often shown as a graph or a percentage.
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.
  • algorithmThe system a platform uses to decide which posts each user sees, in what order, and which content to recommend.
  • hookThe first few seconds of a video or the first line of a post, designed to grab attention and make people keep watching or reading.

More terms: Algorithms and Analytics

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