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Social Media & Content Creation vocabulary · Algorithms and Analytics

Analytics

Meaning in social media & content creation, with examples

/ˌænəˈlɪtɪks/nounCore term

In social media & content creation, analytics means: The data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.

In Turkish: analitik, istatistikler, veriler

How it is used

It can take a singular or plural verb ('analytics shows' or 'the analytics show'). YouTube calls its section Analytics, while Instagram calls it Insights. You check, track or dig into the analytics.

Example sentences

  1. Let's look at the analytics before we decide which format to drop.

  2. According to our analytics, most of our viewers are between 25 and 34.

Common collocations

  • check the analytics
  • YouTube Analytics
  • analytics dashboard
  • dig into the analytics
  • social media analytics
  • insightsThe built-in statistics section of an account, where you can see data about your posts, reach and audience.
  • impressionOne display of a piece of content on someone's screen; every time a post is shown, even to the same person, counts as one impression.
  • engagement rateA percentage that shows how actively people interact with your content, usually total interactions divided by followers or by reach.
  • watch timeThe total amount of time people have spent watching a video or a channel's videos, usually shown in minutes or hours.
  • audience retentionA measure of how much of a video people watch before they leave, often shown as a graph or a percentage.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Algorithms and Analytics

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