Brand lift
Meaning in social media & content creation, with examples
In social media & content creation, brand lift means: A measured improvement in brand awareness, recall, or attitudes associated with an advertising campaign.
In Turkish: marka algısındaki artış
How it is used
Used in campaign research, often when comparing survey responses from people exposed to advertising with a comparison group.
Example sentences
The survey measured brand lift in ad recall after the video campaign.
Here, brand lift concerns improved recall of the advertising, rather than clicks or sales.
The report showed positive brand lift, although purchases remained unchanged during the study.
The sentence separates a change in brand perceptions from a change in purchasing behavior.
Common collocations
- measure brand lift
- brand lift study
- positive brand lift
Related terms
More terms: Algorithms and Analytics
Practise with graded reading
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