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Social Media & Content Creation vocabulary · Algorithms and Analytics

Algorithm

Meaning in social media & content creation, with examples

/ˈælɡərɪðəm/nounCore term

In social media & content creation, algorithm means: The system a platform uses to decide which posts each user sees, in what order, and which content to recommend.

In Turkish: algoritma

How it is used

Creators talk about 'the algorithm' almost like a person: it pushes, favors or hides content, and everyone tries to figure it out. Platforms usually say it looks at signals such as watch time, shares and saves.

Example sentences

  1. The algorithm seems to favor reels that keep people watching till the end.

  2. After the algorithm update, our posts stopped showing up for non-followers.

Common collocations

  • the algorithm favors
  • algorithm update
  • algorithm change
  • pushed by the algorithm
  • figure out the algorithm
  • For You pageTikTok's main feed of recommended videos, chosen for each user by the algorithm and including many from accounts they don't follow.
  • reachThe number of different people or accounts that saw your content at least once in a certain period.
  • watch timeThe total amount of time people have spent watching a video or a channel's videos, usually shown in minutes or hours.
  • shadowbanA situation in which a platform quietly limits who can see an account's content without telling the owner, so reach suddenly drops.
  • feedThe main scrolling stream of posts you see when you open a social media app, made up of content from accounts you follow and recommendations.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Algorithms and Analytics

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