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Social Media & Content Creation vocabulary · Followers and Community

Follower

Meaning in social media & content creation, with examples

/ˈfɑːloʊər/nounCore term

In social media & content creation, follower means: A person or account that has chosen to follow you, so that your posts can appear in their feed.

In Turkish: takipçi

How it is used

Used on almost every platform; YouTube says subscribers instead. You gain, lose or grow followers, and talk about follower count and follower growth. 'Followers' is often used to mean your whole audience.

Example sentences

  1. We gained 2,000 new followers after the collab with a local baker.

  2. Only about 10% of our followers see each post.

Common collocations

  • gain followers
  • lose followers
  • follower count
  • follower growth
  • loyal followers
  • audienceThe people who watch, read or follow your content, including details such as their ages, locations and interests.
  • subscriberA person who has subscribed to a channel, newsletter or account so that they can see or are told about new content.
  • fake followersAccounts that follow you but are not real, active people, such as bots or bought followers, which make an account look bigger than it is.
  • engagement rateA percentage that shows how actively people interact with your content, usually total interactions divided by followers or by reach.

More terms: Followers and Community

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