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Social Media & Content Creation vocabulary · Followers and Community

Lurker

Meaning in social media & content creation, with examples

/ˈlɜːrkər/nounAdvanced term

In social media & content creation, lurker means: Someone who regularly reads or watches content in an online space but rarely or never likes, comments or posts.

In Turkish: sessiz takipçi, gizli takipçi

How it is used

Informal. In most communities lurkers are the large silent majority, so a low number of comments doesn't always mean low interest. Creators sometimes say 'Hi to all the lurkers!' to welcome them. The verb is 'lurk'.

Example sentences

  1. I was a lurker in that group for a year before I posted anything.

  2. Story polls are great for getting lurkers to interact for the first time.

Common collocations

  • silent lurker
  • lurk in a group
  • lurkers and posters
  • say hi to the lurkers
  • audienceThe people who watch, read or follow your content, including details such as their ages, locations and interests.
  • followerA person or account that has chosen to follow you, so that your posts can appear in their feed.
  • engagementAll the ways people interact with your content, such as liking, commenting, sharing, saving or clicking.
  • commentA written reply that someone leaves under a post or video, which other users can usually read and answer.

More terms: Followers and Community

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