Okuzeka
Social Media & Content Creation vocabulary · Followers and Community

Audience

Meaning in social media & content creation, with examples

/ˈɔːdiəns/nounCore term

In social media & content creation, audience means: The people who watch, read or follow your content, including details such as their ages, locations and interests.

In Turkish: kitle, izleyici kitlesi, hedef kitle

How it is used

Creators build, grow and engage their audience, and brands ask about audience demographics. A target audience is the group you want to reach. 'Audience' is usually treated as one group: 'my audience is mostly…'.

Example sentences

  1. My audience is mostly women aged 25 to 34 in Istanbul and Ankara.

  2. Before you pitch a brand, check that your audience matches their customers.

Common collocations

  • target audience
  • grow your audience
  • audience demographics
  • engaged audience
  • know your audience
  • followerA person or account that has chosen to follow you, so that your posts can appear in their feed.
  • subscriberA person who has subscribed to a channel, newsletter or account so that they can see or are told about new content.
  • nicheThe specific topic or area that a creator or account focuses on, together with the particular audience interested in it.
  • insightsThe built-in statistics section of an account, where you can see data about your posts, reach and audience.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Followers and Community

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: