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Social Media & Content Creation vocabulary · Followers and Community

Backlash

Meaning in social media & content creation, with examples

/ˈbæklæʃ/nounCommon term

In social media & content creation, backlash means: A strong, negative public reaction to something a person or brand has said, done or posted.

In Turkish: sert tepki, tepki yağmuru, linç

How it is used

Used in social media teams, PR and the news. A post can face, cause or spark a backlash, and a brand responds to or handles it. Teams prepare crisis plans so they can react quickly and calmly.

Example sentences

  1. The joke in the ad caused a huge backlash, and the brand deleted the post within hours.

  2. After the backlash, the company posted a short apology and explained what it would change.

Common collocations

  • face a backlash
  • spark a backlash
  • public backlash
  • handle the backlash
  • online backlash
  • social listeningTracking what people say online about a brand, its competitors or a topic, including posts that do not tag the brand directly.
  • community managerA person who looks after a brand's online community: replying to comments and messages, handling complaints and building relationships with followers.
  • trollA person who posts rude, provocative or off-topic comments on purpose to upset people or start arguments online.
  • ratioOf a reply: to get far more likes than the original post, which suggests that most people disagree with the original.

More terms: Followers and Community

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