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Social Media & Content Creation vocabulary · Followers and Community

Social listening

Meaning in social media & content creation, with examples

nounAdvanced term

In social media & content creation, social listening means: Tracking what people say online about a brand, its competitors or a topic, including posts that do not tag the brand directly.

In Turkish: sosyal dinleme, sosyal medya takibi

How it is used

Done with special tools that search social media and the web for keywords and brand names. Teams use social listening to spot complaints early, measure sentiment and find content ideas. You set up or do social listening.

Example sentences

  1. Social listening showed that people were joking about our new logo, not angry about it.

  2. We found the delivery problem through social listening before anyone emailed us.

Common collocations

  • social listening tool
  • do social listening
  • brand mentions
  • sentiment analysis
  • community managerA person who looks after a brand's online community: replying to comments and messages, handling complaints and building relationships with followers.
  • backlashA strong, negative public reaction to something a person or brand has said, done or posted.
  • trendA sound, format, challenge or topic that many people copy or talk about on social media for a short period.
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Followers and Community

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