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Social Media & Content Creation vocabulary · Followers and Community

Giveaway

Meaning in social media & content creation, with examples

/ˈɡɪvəweɪ/nounCommon term

In social media & content creation, giveaway means: A promotion in which an account gives free products to one or more winners, usually chosen from people who follow, like or comment.

In Turkish: çekiliş, hediye kampanyası

How it is used

Brands and creators run or host giveaways to grow followers and engagement. Giveaways must follow each platform's promotion rules and local law. You enter a giveaway, run one or announce the winner.

Example sentences

  1. We're running a giveaway with a local bakery: follow both accounts and comment to enter.

  2. The giveaway brought 3,000 followers, but half of them unfollowed the next week.

Common collocations

  • run a giveaway
  • enter a giveaway
  • giveaway winner
  • giveaway rules
  • joint giveaway
  • engagement baitContent that pushes people to like, comment, share or tag friends only to increase engagement, such as 'Comment YES if you agree'.
  • followerA person or account that has chosen to follow you, so that your posts can appear in their feed.
  • collabAn informal word for collaboration: content or a project that two or more creators or brands make together.
  • pinTo fix a post or comment at the top of a profile, chat or comment section so that people see it first.

More terms: Followers and Community

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