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Social Media & Content Creation vocabulary · Internet Slang

Ratio

Meaning in social media & content creation, with examples

/ˈreɪʃioʊ/verbAdvanced term

In social media & content creation, ratio means: Of a reply: to get far more likes than the original post, which suggests that most people disagree with the original.

In Turkish: ratio yemek, ratio'lamak

How it is used

Slang that started on X (formerly Twitter). A post gets ratioed, or one user ratios another. Some people simply reply with the word 'ratio'. Social media managers watch for it because it can be an early sign of a backlash.

Example sentences

  1. The brand's post got ratioed: 200 likes on the post, 9,000 on the angry reply.

  2. If the announcement gets ratioed, we'll know people don't like the price change.

Common collocations

  • get ratioed
  • ratio someone
  • a brutal ratio
  • quote post
  • backlashA strong, negative public reaction to something a person or brand has said, done or posted.
  • haterA person who often posts negative or hostile comments about someone, usually without offering any useful criticism.
  • trollA person who posts rude, provocative or off-topic comments on purpose to upset people or start arguments online.
  • social listeningTracking what people say online about a brand, its competitors or a topic, including posts that do not tag the brand directly.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Internet Slang

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