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Social Media & Content Creation vocabulary · Content Strategy

Niche

Meaning in social media & content creation, with examples

/niːʃ/nounCore term

In social media & content creation, niche means: The specific topic or area that a creator or account focuses on, together with the particular audience interested in it.

In Turkish: niş, alan, uzmanlık alanı

How it is used

Creators are told to 'find your niche' or 'niche down', which means narrowing their topic. Budget travel, vegan baking and home office setups are typical niches. Brands look for creators in a niche that fits their product.

Example sentences

  1. My niche is budget travel for students, so luxury hotel deals don't fit my account.

  2. Her account grew slowly until she niched down to sourdough baking.

Common collocations

  • find your niche
  • niche down
  • niche audience
  • in my niche
  • niche account
  • content creatorA person who regularly makes and publishes content, such as videos, photos, podcasts or posts, often as a job or side job.
  • audienceThe people who watch, read or follow your content, including details such as their ages, locations and interests.
  • content pillarOne of a few main themes that an account posts about regularly, used to keep content focused and varied at the same time.
  • micro-influencerAn influencer with a fairly small but engaged audience, often described as having roughly 10,000 to 100,000 followers.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Strategy

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