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Social Media & Content Creation vocabulary · Content Strategy

User-generated content

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, user-generated content means: Photos, videos, reviews or posts about a brand that are made by customers and fans rather than by the brand itself.

In Turkish: kullanıcı tarafından üretilen içerik, UGC

How it is used

Usually shortened to UGC (U-G-C). Brands repost it because it feels authentic and builds trust, but they should ask the creator's permission first. 'UGC creators' are paid to make content that looks like a real customer's video.

Example sentences

  1. Our best-performing ads are user-generated content from real customers.

  2. Always ask for permission before you repost user-generated content.

Common collocations

  • share user-generated content
  • UGC creator
  • UGC campaign
  • UGC ads
  • repostTo share someone else's post again on your own account or story, usually with credit to the original creator.
  • usage rightsPermission for a brand to use a creator's content for a set period, for example on the brand's own channels or in paid ads.
  • hashtagA word or phrase that starts with the # symbol, which groups posts on the same topic and helps people find them.
  • brand ambassadorA creator or public figure who represents a brand over a longer period and promotes it regularly, rather than making a single paid post.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Strategy

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