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Social Media & Content Creation vocabulary · Content Strategy

Brand voice

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, brand voice means: The consistent personality and tone a brand uses in its writing and videos, such as friendly, expert, playful or formal.

In Turkish: marka dili, marka sesi, iletişim dili

How it is used

Agencies describe the brand voice in guidelines so that every writer sounds the same. You define, keep or match the brand voice, and content that fits it is called 'on-brand'. 'Tone of voice' is often used with the same meaning.

Example sentences

  1. This caption is too formal for our brand voice; we usually sound like a friend.

  2. New writers get a two-page guide to the brand voice.

Common collocations

  • define the brand voice
  • on-brand
  • tone of voice
  • brand guidelines
  • match the brand voice
  • captionThe text written with a post, which can explain the image, tell a story, ask a question or include hashtags.
  • content pillarOne of a few main themes that an account posts about regularly, used to keep content focused and varied at the same time.
  • community managerA person who looks after a brand's online community: replying to comments and messages, handling complaints and building relationships with followers.
  • memeA funny image, video or phrase that spreads online and that people copy and change to make new jokes.

More terms: Content Strategy

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