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Social Media & Content Creation vocabulary · Content Strategy

Call to action

Meaning in social media & content creation, with examples

/ˌkɔːl tu ˈækʃən/nounCore term

In social media & content creation, call to action means: A short instruction that tells the audience what to do next, such as 'comment below', 'save this post' or 'click the link in bio'.

In Turkish: eylem çağrısı, harekete geçirici mesaj, CTA

How it is used

Often shortened to CTA (C-T-A). You add, include or end with a call to action, usually in the caption, on screen or in the last seconds of a video. A good CTA asks for one clear action only.

Example sentences

  1. Every carousel ends with a call to action asking people to save it.

  2. The video has no clear call to action, so viewers don't know where to buy the product.

Common collocations

  • add a call to action
  • clear call to action
  • CTA button
  • end with a CTA
  • captionThe text written with a post, which can explain the image, tell a story, ask a question or include hashtags.
  • hookThe first few seconds of a video or the first line of a post, designed to grab attention and make people keep watching or reading.
  • bioThe short text on a profile that tells visitors who you are and what your account is about, often with a link.
  • engagement baitContent that pushes people to like, comment, share or tag friends only to increase engagement, such as 'Comment YES if you agree'.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Strategy

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