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Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Call to action

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, call to action means: A short instruction or button that tells people what to do next, such as 'Buy now', 'Sign up' or 'Download the guide'.

In Turkish: harekete geçirici mesaj, CTA

How it is used

Usually shortened to CTA, said letter by letter. Used for buttons, ad text, emails and social posts. You add, test and place a CTA; a page with no clear call to action usually converts poorly.

Example sentences

  1. The call to action is buried at the bottom of the page; let's move it up.

  2. We tested two calls to action, and 'Start free trial' won clearly.

Common collocations

  • clear call to action
  • CTA button
  • add a call to action
  • test the CTA
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • conversionAn action that a business wants visitors to complete, such as buying, signing up or filling in a form, or the moment someone completes it.
  • A/B testingComparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.
  • copywritingWriting text whose purpose is to persuade people to take action, such as ads, product pages, emails and slogans.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

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