Okuzeka
Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Cart abandonment

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, cart abandonment means: The situation in which online shoppers add products to their cart but leave the site without completing the purchase.

In Turkish: sepet terki, sepeti terk etme

How it is used

A major issue in e-commerce. Teams measure the cart abandonment rate and try to reduce it with a simpler checkout, clear delivery costs and reminder emails. 'Abandoned cart emails' are a standard automation.

Example sentences

  1. Cart abandonment jumps when shipping costs appear only at the last step.

  2. Our cart abandonment rate on mobile is over 80%.

Common collocations

  • cart abandonment rate
  • abandoned cart email
  • reduce cart abandonment
  • checkout process
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
  • retargetingShowing ads to people who have already visited a website, used an app or interacted with a brand, in order to bring them back.
  • marketing automationSoftware and workflows that send messages and complete marketing tasks automatically, based on rules, timing or customer behavior.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

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