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Digital Marketing & SEO vocabulary · Email Marketing

Marketing automation

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, marketing automation means: Software and workflows that send messages and complete marketing tasks automatically, based on rules, timing or customer behavior.

In Turkish: pazarlama otomasyonu

How it is used

Used for email flows, lead scoring, CRM updates and personalized messages. Teams build workflows, often called flows, with triggers such as 'cart abandoned' or 'form submitted'. Many platforms combine email, SMS and CRM data.

Example sentences

  1. With marketing automation, every abandoned cart gets a reminder email after one hour.

  2. We're moving our marketing automation to a new platform, so all the flows need to be rebuilt.

Common collocations

  • marketing automation platform
  • automation workflow
  • trigger an email
  • lead scoring
  • drip campaignA series of automated emails sent on a schedule or after certain actions, such as signing up, to guide people step by step.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.
  • cart abandonmentThe situation in which online shoppers add products to their cart but leave the site without completing the purchase.
  • leadA person or company that has shown interest in a product, for example by filling in a form, and who may become a customer.

More terms: Email Marketing

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