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Digital Marketing & SEO vocabulary · Email Marketing

Deliverability

Meaning in digital marketing & SEO, with examples

/dɪˌlɪvərəˈbɪləti/nounAdvanced term

In digital marketing & SEO, deliverability means: How well emails reach recipients' inboxes instead of being blocked or sent to the spam folder.

In Turkish: teslim edilebilirlik, e-posta teslim oranı

How it is used

The technical side of email marketing. Deliverability depends on sender reputation, authentication (SPF, DKIM, DMARC), list quality and complaint rates. Teams watch it closely, especially after a sudden drop in open rates.

Example sentences

  1. Our deliverability dropped after we emailed an old list that hadn't been used for years.

  2. Setting up DMARC should help our deliverability with the big mailbox providers.

Common collocations

  • email deliverability
  • improve deliverability
  • sender reputation
  • land in spam
  • open rateThe percentage of delivered emails that recipients opened, used to judge how well a subject line and sender name work.
  • opt-inA person's clear permission to receive marketing messages, such as ticking a box or confirming by email, or the form used to get it.
  • unsubscribeTo stop receiving emails or other regular messages from a sender, usually by clicking a link at the bottom of an email.
  • subscriberA person who has agreed to receive regular emails, updates or content from a brand, publisher or channel.

More terms: Email Marketing

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