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Digital Marketing & SEO vocabulary · Email Marketing

Drip campaign

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, drip campaign means: A series of automated emails sent on a schedule or after certain actions, such as signing up, to guide people step by step.

In Turkish: otomatik e-posta serisi, damla kampanyası, drip kampanya

How it is used

Used for onboarding, lead nurturing and win-back emails. You set up, write and pause a drip campaign, and its emails 'drip' out over days or weeks. Also called an email sequence or nurture sequence.

Example sentences

  1. New trial users get a five-email drip campaign over their first two weeks.

  2. Pause the drip campaign for anyone who has already booked a call.

Common collocations

  • set up a drip campaign
  • email sequence
  • lead nurturing
  • onboarding emails
  • marketing automationSoftware and workflows that send messages and complete marketing tasks automatically, based on rules, timing or customer behavior.
  • leadA person or company that has shown interest in a product, for example by filling in a form, and who may become a customer.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.
  • newsletterA regular email sent to a list of subscribers with news, articles, offers or updates from a brand, writer or organization.

More terms: Email Marketing

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