Subscriber

How it is used

Used for email lists, YouTube channels, podcasts and paid memberships. You gain, grow, lose and re-engage subscribers; the size of a list is its subscriber count.

Example sentences

1. We gained 2,000 new subscribers from the giveaway, but many unsubscribed a week later.

2. Send the early-access link only to subscribers who opened an email in the last 90 days.

Common collocations

• gain subscribers
• active subscribers
• subscriber list
• re-engage subscribers

Related terms

• newsletterA regular email sent to a list of subscribers with news, articles, offers or updates from a brand, writer or organization.
• opt-inA person's clear permission to receive marketing messages, such as ticking a box or confirming by email, or the form used to get it.
• unsubscribeTo stop receiving emails or other regular messages from a sender, usually by clicking a link at the bottom of an email.
• segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.

This word in other fields

The same English word can have a different meaning in another field:

• subscriber · Social Media & Content Creation

More terms: Email Marketing

• open rate
• subject line
• drip campaign
• marketing automation
• deliverability