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Digital Marketing & SEO vocabulary · Email Marketing

Unsubscribe

Meaning in digital marketing & SEO, with examples

/ˌʌnsəbˈskraɪb/verbCore term

In digital marketing & SEO, unsubscribe means: To stop receiving emails or other regular messages from a sender, usually by clicking a link at the bottom of an email.

In Turkish: abonelikten çıkmak

How it is used

Used as a verb (people unsubscribe from a list) and, informally, as a noun (we got 50 unsubscribes). The unsubscribe rate is a key health metric for an email list, and in many countries an easy way to unsubscribe is required by law.

Example sentences

  1. Over 300 people unsubscribed after we sent three emails in one day.

  2. The unsubscribe link is hidden in tiny gray text; make it easier to find.

Common collocations

  • unsubscribe from a list
  • unsubscribe link
  • unsubscribe rate
  • one-click unsubscribe
  • subscriberA person who has agreed to receive regular emails, updates or content from a brand, publisher or channel.
  • newsletterA regular email sent to a list of subscribers with news, articles, offers or updates from a brand, writer or organization.
  • opt-inA person's clear permission to receive marketing messages, such as ticking a box or confirming by email, or the form used to get it.
  • deliverabilityHow well emails reach recipients' inboxes instead of being blocked or sent to the spam folder.

More terms: Email Marketing

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