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Digital Marketing & SEO vocabulary · Email Marketing

Open rate

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, open rate means: The percentage of delivered emails that recipients opened, used to judge how well a subject line and sender name work.

In Turkish: açılma oranı

How it is used

One of the first numbers checked after an email send. Open rates rise or fall and are compared with past campaigns. Since 2021, Apple's Mail Privacy Protection can record opens automatically, so many teams read this metric with caution.

Example sentences

  1. The open rate jumped to 38% when we put the discount in the subject line.

  2. Open rates look high this month, but clicks haven't changed.

Common collocations

  • average open rate
  • improve open rates
  • open and click rates
  • low open rate
  • subject lineThe short line of text that recipients see in their inbox before opening an email; it strongly affects whether they open it.
  • newsletterA regular email sent to a list of subscribers with news, articles, offers or updates from a brand, writer or organization.
  • click-through rateThe percentage of people who click a link, ad or email after seeing it, calculated as clicks divided by impressions.
  • deliverabilityHow well emails reach recipients' inboxes instead of being blocked or sent to the spam folder.

More terms: Email Marketing

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