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Digital Marketing & SEO vocabulary · Content Marketing

Content marketing

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, content marketing means: Attracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.

In Turkish: içerik pazarlaması

How it is used

Used for both the strategy and the team that does it. Companies invest in content marketing to build trust, support SEO and generate leads; results usually take months rather than days.

Example sentences

  1. Our content marketing focuses on how-to guides for first-time home buyers.

  2. She leads content marketing at a software company in Istanbul.

Common collocations

  • content marketing strategy
  • content marketing team
  • invest in content marketing
  • B2B content marketing
  • content calendarA schedule that shows what content will be published, on which channel, on which date and who is responsible for it.
  • evergreen contentContent that stays useful and relevant for a long time, such as how-to guides or glossaries, unlike news or seasonal posts.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • lead magnetSomething valuable offered for free, such as an e-book, checklist, template or webinar, in exchange for a person's contact details.
  • copywritingWriting text whose purpose is to persuade people to take action, such as ads, product pages, emails and slogans.

More terms: Content Marketing

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