SEO

How it is used

Used every day in agencies and in-house teams. People do SEO, work in SEO or hire an SEO specialist; 'an SEO' can also mean a person who does this job. It is usually contrasted with paid search.

Example sentences

1. We need better SEO on the product pages; most of them don't rank for anything.

2. Our SEO agency sends a ranking report on the first Monday of every month.

Common collocations

• SEO strategy
• SEO audit
• SEO-friendly
• SEO specialist
• improve SEO

Related terms

• organic trafficVisitors who reach a website by clicking unpaid search results, rather than ads or other paid links.
• keywordA word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.
• SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
• technical SEOSEO work on how a site is built, so that search engines can crawl, render and index it; it covers things like speed, redirects and sitemaps.
• on-page SEOSEO work done on the page itself, such as improving the content, headings, title tag, images and internal links.

This word in other fields

The same English word can have a different meaning in another field:

• SEO · Software Engineering
• SEO · Web Development

More terms: Search Engine Optimization (SEO)

• backlink
• rank
• search intent
• meta description
• title tag
• link building
• long-tail keyword
• crawl
• index
• featured snippet
• anchor text
• alt text