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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Organic traffic

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, organic traffic means: Visitors who reach a website by clicking unpaid search results, rather than ads or other paid links.

In Turkish: organik trafik

How it is used

A main success measure in SEO reports. Organic traffic grows, drops or recovers after an algorithm update. 'Organic' is also used for social media posts that are not paid for.

Example sentences

  1. Organic traffic is up 18% since we updated the old guides.

  2. Most of our organic traffic lands on just ten blog posts.

Common collocations

  • grow organic traffic
  • drop in organic traffic
  • organic search
  • organic sessions
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
  • rankTo appear in a particular position in search results; in SEO, a page ranks for a keyword when it shows up in the results for that search.
  • drive trafficTo bring visitors to a website, store or app, for example through ads, search results, social posts or email.

More terms: Search Engine Optimization (SEO)

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