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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Keyword

Meaning in digital marketing & SEO, with examples

/ˈkiːwɜːrd/nounCore term

In digital marketing & SEO, keyword means: A word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.

In Turkish: anahtar kelime, keyword

How it is used

Central in both SEO and paid search. You research, target and bid on keywords, and track how a page ranks for a keyword. A keyword can be several words long, such as 'cheap flights to Izmir'.

Example sentences

  1. Which keywords are bringing the most traffic to the blog?

  2. We added 'free delivery' as a keyword to the shoe campaign.

Common collocations

  • keyword research
  • target keyword
  • keyword ranking
  • bid on a keyword
  • keyword list
  • long-tail keywordA longer, more specific search phrase that fewer people search for, but that usually shows clearer intent and faces less competition.
  • search intentThe real goal behind a search, for example to learn something, find a specific site, compare options or buy something.
  • negative keywordA word or phrase added to a paid search campaign so that the ads do not show for searches that contain it.
  • rankTo appear in a particular position in search results; in SEO, a page ranks for a keyword when it shows up in the results for that search.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Search Engine Optimization (SEO)

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