on-page SEO

How it is used

Contrasted with off-page SEO (links and mentions from other sites) and technical SEO (how the site is built). Specialists check and improve on-page SEO page by page, often with a checklist.

Example sentences

1. The on-page SEO is fine; the problem is that nobody links to the page.

2. Can you do an on-page SEO check on the new service pages before launch?

Common collocations

• on-page SEO checklist
• on-page optimization
• on-page and off-page SEO
• internal links

Related terms

• title tagThe HTML element that gives a page its title; search engines usually show it as the clickable headline of a search result.
• meta descriptionA short summary of a web page written in its HTML code, which search engines may show under the page title in search results.
• technical SEOSEO work on how a site is built, so that search engines can crawl, render and index it; it covers things like speed, redirects and sitemaps.
• alt textA short written description of an image in a page's code, read aloud by screen readers and used by search engines to understand the image.

More terms: Search Engine Optimization (SEO)

• SEO
• keyword
• organic traffic
• SERP
• backlink
• rank
• search intent
• link building
• long-tail keyword
• crawl
• index
• featured snippet