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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Backlink

Meaning in digital marketing & SEO, with examples

/ˈbæklɪŋk/nounCore term

In digital marketing & SEO, backlink means: A link from another website to yours. Search engines treat good backlinks from trusted sites as a sign that a page is valuable.

In Turkish: geri bağlantı, backlink

How it is used

Very common in SEO talk. You earn, build, get or lose backlinks, and quality matters more than quantity. Also called an inbound link or simply a link.

Example sentences

  1. The research report earned backlinks from two national news sites.

  2. Buying cheap backlinks can get the site penalized.

Common collocations

  • earn backlinks
  • high-quality backlinks
  • backlink profile
  • toxic backlinks
  • link buildingThe SEO work of getting other websites to link to your pages, for example through useful content, digital PR or partnerships.
  • anchor textThe visible, clickable words of a link, which help users and search engines understand what the linked page is about.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • rankTo appear in a particular position in search results; in SEO, a page ranks for a keyword when it shows up in the results for that search.

More terms: Search Engine Optimization (SEO)

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