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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Featured snippet

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, featured snippet means: A highlighted answer box that a search engine may show at or near the top of the results, with text taken from one web page.

In Turkish: öne çıkan snippet, öne çıkan sonuç

How it is used

SEO teams try to win the featured snippet for question-style keywords by answering clearly in a short paragraph, list or table. Sometimes called 'position zero'.

Example sentences

  1. We won the featured snippet for 'how long to boil an egg', and clicks tripled.

  2. A competitor's table took our featured snippet last week.

Common collocations

  • win the featured snippet
  • featured snippet optimization
  • position zero
  • SERP features
  • SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
  • search intentThe real goal behind a search, for example to learn something, find a specific site, compare options or buy something.
  • rankTo appear in a particular position in search results; in SEO, a page ranks for a keyword when it shows up in the results for that search.
  • organic trafficVisitors who reach a website by clicking unpaid search results, rather than ads or other paid links.

More terms: Search Engine Optimization (SEO)

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