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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Link building

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, link building means: The SEO work of getting other websites to link to your pages, for example through useful content, digital PR or partnerships.

In Turkish: bağlantı oluşturma, link building

How it is used

A standard part of off-page SEO. Agencies offer link-building services and run link-building campaigns. Buying links or taking part in link schemes is against search engine guidelines and carries risk.

Example sentences

  1. Our link building this year will focus on industry reports that journalists can cite.

  2. The previous agency's link building was mostly paid links from low-quality blogs.

Common collocations

  • link-building strategy
  • link-building campaign
  • white-hat link building
  • outreach
  • backlinkA link from another website to yours. Search engines treat good backlinks from trusted sites as a sign that a page is valuable.
  • anchor textThe visible, clickable words of a link, which help users and search engines understand what the linked page is about.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.

More terms: Search Engine Optimization (SEO)

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