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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Long-tail keyword

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, long-tail keyword means: A longer, more specific search phrase that fewer people search for, but that usually shows clearer intent and faces less competition.

In Turkish: uzun kuyruklu anahtar kelime

How it is used

Used when planning blog content and lower-cost ad campaigns. Teams target or rank for long-tail keywords; 'the long tail' is the large group of these low-volume searches. The opposite is a short-tail or head keyword.

Example sentences

  1. 'Running shoes' is too competitive; let's go after long-tail keywords like 'running shoes for flat feet'.

  2. Each long-tail keyword brings little traffic, but together they bring half of our sales.

Common collocations

  • target long-tail keywords
  • long-tail search
  • long-tail strategy
  • search volume
  • keywordA word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.
  • search intentThe real goal behind a search, for example to learn something, find a specific site, compare options or buy something.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.

More terms: Search Engine Optimization (SEO)

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