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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Title tag

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, title tag means: The HTML element that gives a page its title; search engines usually show it as the clickable headline of a search result.

In Turkish: başlık etiketi, title etiketi

How it is used

One of the first things checked in an SEO audit. You write, optimize or shorten a title tag, and the main keyword is often placed near the start. Also called the SEO title or meta title.

Example sentences

  1. The title tag on the home page just says 'Home'; that tells Google nothing.

  2. Let's test a new title tag with the price in it and see if clicks go up.

Common collocations

  • write a title tag
  • optimize title tags
  • duplicate title tags
  • SEO title
  • meta descriptionA short summary of a web page written in its HTML code, which search engines may show under the page title in search results.
  • on-page SEOSEO work done on the page itself, such as improving the content, headings, title tag, images and internal links.
  • SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
  • click-through rateThe percentage of people who click a link, ad or email after seeing it, calculated as clicks divided by impressions.

More terms: Search Engine Optimization (SEO)

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