Click-through rate

How it is used

Usually shortened to CTR and said letter by letter. Used for ads, search results and emails. People say the CTR is high or low, improves or drops, and compare it with a benchmark.

Example sentences

1. The new headline doubled the click-through rate on our search ads.

2. A click-through rate of 2% is normal for this kind of newsletter.

Common collocations

• high click-through rate
• improve the click-through rate
• average CTR
• email CTR

Related terms

• impressionA single time an ad, post or search result is shown on someone's screen, whether or not the person clicks or even notices it.
• conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
• open rateThe percentage of delivered emails that recipients opened, used to judge how well a subject line and sender name work.
• ad copyThe written text of an advertisement, such as the headlines and descriptions in a search ad or the text above an image in a social ad.

This word in other fields

The same English word can have a different meaning in another field:

• click-through rate · Social Media & Content Creation

More terms: Analytics and Attribution

• KPI
• ROI
• bounce rate
• dashboard
• conversion tracking
• attribution
• UTM parameter
• vanity metric
• drill down
• customer lifetime value