Okuzeka
Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Conversion rate

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, conversion rate means: The percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.

In Turkish: dönüşüm oranı

How it is used

A key number in e-commerce and lead generation reports. A conversion rate goes up, drops or is compared with the industry average. Always say what it is based on: sessions, users or ad clicks.

Example sentences

  1. Mobile traffic is growing, but the mobile conversion rate is half of desktop.

  2. After we shortened the form, the conversion rate went from 3% to 4.5%.

Common collocations

  • improve the conversion rate
  • average conversion rate
  • conversion rate optimization
  • low conversion rate
  • conversionAn action that a business wants visitors to complete, such as buying, signing up or filling in a form, or the moment someone completes it.
  • A/B testingComparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • click-through rateThe percentage of people who click a link, ad or email after seeing it, calculated as clicks divided by impressions.
  • cart abandonmentThe situation in which online shoppers add products to their cart but leave the site without completing the purchase.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: