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Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Social proof

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, social proof means: Signs that other people already use and trust a product, such as reviews, ratings, testimonials or customer numbers, which make new visitors more likely to buy.

In Turkish: sosyal kanıt

How it is used

A key idea in conversion optimization and copywriting. Marketers add, show and highlight social proof near buttons and forms: star ratings, logos of client companies, 'over 10,000 customers'.

Example sentences

  1. Customer reviews next to the 'Buy' button are simple social proof, and they often work.

  2. The landing page has no social proof at all: no reviews, no client logos, nothing.

Common collocations

  • add social proof
  • show social proof
  • customer reviews
  • testimonials
  • user-generated contentPhotos, videos, reviews and posts about a brand that are created by its customers or fans rather than by the brand itself.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
  • copywritingWriting text whose purpose is to persuade people to take action, such as ads, product pages, emails and slogans.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

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