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Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Heatmap

Meaning in digital marketing & SEO, with examples

/ˈhiːtmæp/nounCommon term

In digital marketing & SEO, heatmap means: A colored map of a web page that shows where visitors click, move or scroll the most, with warmer colors for more activity.

In Turkish: ısı haritası

How it is used

Used in conversion optimization and UX research, with tools that record user behavior. Teams look at click maps, scroll maps and session recordings to find ideas for A/B tests. Also written 'heat map'.

Example sentences

  1. The heatmap shows people clicking the product photo, but it isn't a link.

  2. According to the scroll heatmap, only 20% of visitors reach the pricing section.

Common collocations

  • click heatmap
  • scroll heatmap
  • session recordings
  • heatmap tool
  • A/B testingComparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.
  • above the foldIn or into the part of a web page or email that people can see without scrolling; the phrase comes from the top half of a folded newspaper.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

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