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Digital Marketing & SEO vocabulary · Content Marketing

Repurpose

Meaning in digital marketing & SEO, with examples

/riːˈpɜːrpəs/verbCommon term

In digital marketing & SEO, repurpose means: To reuse existing content in a new form or on another channel, for example by turning a webinar into blog posts, short videos and an email series.

In Turkish: yeniden kullanmak, farklı formata uyarlamak

How it is used

A common way for content teams to get more value from work they have already done. You repurpose content into another format or for another channel; the noun is 'repurposing'.

Example sentences

  1. Let's repurpose the annual report into a carousel post and a short video.

  2. We repurposed old blog posts into a free e-book for newsletter subscribers.

Common collocations

  • repurpose content
  • repurpose into a video
  • content repurposing
  • repurpose for social
  • content calendarA schedule that shows what content will be published, on which channel, on which date and who is responsible for it.
  • evergreen contentContent that stays useful and relevant for a long time, such as how-to guides or glossaries, unlike news or seasonal posts.
  • short-form videoShort videos, usually vertical and often under a minute, made for platforms such as TikTok, Instagram Reels and YouTube Shorts.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Marketing

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