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Digital Marketing & SEO vocabulary · Content Marketing

Copywriting

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, copywriting means: Writing text whose purpose is to persuade people to take action, such as ads, product pages, emails and slogans.

In Turkish: metin yazarlığı, copywriting

How it is used

A core skill in marketing teams and agencies. A copywriter writes copy, and 'copy' is the text itself. Copywriting is usually shorter and more sales-focused than general content writing.

Example sentences

  1. Good copywriting turned a boring product page into our best seller.

  2. We're hiring a freelancer to do the copywriting for the new website.

Common collocations

  • copywriting skills
  • persuasive copywriting
  • SEO copywriting
  • freelance copywriting
  • ad copyThe written text of an advertisement, such as the headlines and descriptions in a search ad or the text above an image in a social ad.
  • headlineThe main title of an article, ad, landing page or post, written to catch attention and make people want to read on.
  • call to actionA short instruction or button that tells people what to do next, such as 'Buy now', 'Sign up' or 'Download the guide'.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.

More terms: Content Marketing

Practise with graded reading

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