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Digital Marketing & SEO vocabulary · Affiliate and Influencer Marketing

Affiliate marketing

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, affiliate marketing means: A model in which a company pays partners, such as bloggers or comparison sites, a commission for the sales or leads they send through their links.

In Turkish: satış ortaklığı pazarlaması, affiliate pazarlama

How it is used

Common in e-commerce, travel, finance and software. Brands run an affiliate program, often through an affiliate network, and partners are called affiliates or publishers. Payment is based on results, not on views.

Example sentences

  1. Affiliate marketing brings us steady sales from coupon and review sites.

  2. We're launching an affiliate marketing program for fitness bloggers.

Common collocations

  • affiliate program
  • affiliate network
  • affiliate marketing strategy
  • join an affiliate program
  • affiliate linkA special tracked link that a partner shares, so the brand can see which sales came from that partner and pay the right commission.
  • commissionA payment, often a percentage of a sale or a fixed amount per result, given to the partner or salesperson who brought in that sale.
  • influencerA person with a large or loyal following on social media whose opinions and recommendations can affect what their followers buy or think.
  • CPAShort for cost per acquisition (or cost per action): the average amount spent on advertising to get one customer, lead or other conversion.

More terms: Affiliate and Influencer Marketing

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