Okuzeka
Digital Marketing & SEO vocabulary · Affiliate and Influencer Marketing

Micro-influencer

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, micro-influencer means: An influencer with a smaller but often very engaged following, commonly defined as roughly 10,000 to 100,000 followers.

In Turkish: mikro influencer, mikro fenomen

How it is used

Brands often work with several micro-influencers instead of one celebrity, because they cost less and their audiences tend to trust them. The exact follower ranges differ from agency to agency.

Example sentences

  1. We're sending samples to 30 micro-influencers who post about home baking.

  2. The micro-influencers brought more sales than the celebrity post, at a fifth of the cost.

Common collocations

  • work with micro-influencers
  • nano-influencer
  • niche audience
  • micro-influencer campaign
  • influencerA person with a large or loyal following on social media whose opinions and recommendations can affect what their followers buy or think.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.
  • content creatorA person who regularly makes videos, posts, podcasts or other online content for an audience, often earning money from it.
  • sponsored contentContent that a brand pays a creator or publisher to make or share, presented in the creator's or publisher's own style.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Affiliate and Influencer Marketing

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: