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Digital Marketing & SEO vocabulary · Affiliate and Influencer Marketing

Sponsored content

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, sponsored content means: Content that a brand pays a creator or publisher to make or share, presented in the creator's or publisher's own style.

In Turkish: sponsorlu içerik, ücretli iş birliği

How it is used

Used for paid influencer posts, native articles on news sites and branded videos. Most platforms offer a paid partnership label, and the advertising rules of many countries require clear labels such as #ad or 'sponsored'.

Example sentences

  1. All sponsored content has to carry the paid partnership label.

  2. The sponsored content on the travel site sent more qualified traffic than our banner ads.

Common collocations

  • sponsored post
  • paid partnership
  • native advertising
  • disclose sponsored content
  • influencerA person with a large or loyal following on social media whose opinions and recommendations can affect what their followers buy or think.
  • micro-influencerAn influencer with a smaller but often very engaged following, commonly defined as roughly 10,000 to 100,000 followers.
  • content creatorA person who regularly makes videos, posts, podcasts or other online content for an audience, often earning money from it.
  • affiliate linkA special tracked link that a partner shares, so the brand can see which sales came from that partner and pay the right commission.

More terms: Affiliate and Influencer Marketing

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