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Digital Marketing & SEO vocabulary · Affiliate and Influencer Marketing

Influencer

Meaning in digital marketing & SEO, with examples

/ˈɪnfluənsər/nounCore term

In digital marketing & SEO, influencer means: A person with a large or loyal following on social media whose opinions and recommendations can affect what their followers buy or think.

In Turkish: influencer, sosyal medya etkileyicisi, fenomen

How it is used

Brands work with, partner with or pay influencers to promote products. 'Influencer marketing' is the name of the whole channel. Influencers are often grouped by follower count, from nano and micro to mega.

Example sentences

  1. We're working with three fitness influencers for the new protein bar launch.

  2. The influencer's audience is mostly university students, which fits our brand.

Common collocations

  • work with influencers
  • influencer marketing
  • influencer campaign
  • fashion influencer
  • micro-influencerAn influencer with a smaller but often very engaged following, commonly defined as roughly 10,000 to 100,000 followers.
  • sponsored contentContent that a brand pays a creator or publisher to make or share, presented in the creator's or publisher's own style.
  • content creatorA person who regularly makes videos, posts, podcasts or other online content for an audience, often earning money from it.
  • affiliate marketingA model in which a company pays partners, such as bloggers or comparison sites, a commission for the sales or leads they send through their links.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Affiliate and Influencer Marketing

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