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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Influencer

Meaning in social media & content creation, with examples

/ˈɪnfluənsər/nounCore term

In social media & content creation, influencer means: A person with a loyal online audience whose opinions and recommendations can affect what their followers buy or think.

In Turkish: influencer, fenomen, sosyal medya etkileyicisi

How it is used

Used in marketing, PR and the media. Brands work with, hire or partner with influencers and run influencer campaigns. Influencers are often grouped by audience size: nano, micro, macro and mega.

Example sentences

  1. We sent the new serum to fifteen skincare influencers before the launch.

  2. The influencer's audience is mostly university students, which fits our app perfectly.

Common collocations

  • influencer marketing
  • influencer campaign
  • work with influencers
  • fashion influencer
  • influencer agency
  • content creatorA person who regularly makes and publishes content, such as videos, photos, podcasts or posts, often as a job or side job.
  • micro-influencerAn influencer with a fairly small but engaged audience, often described as having roughly 10,000 to 100,000 followers.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.
  • sponsored postA post that a brand has paid for, in which a creator or account promotes the brand's product or service.
  • brand ambassadorA creator or public figure who represents a brand over a longer period and promotes it regularly, rather than making a single paid post.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Brand Deals and Monetization

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