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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Brand ambassador

Meaning in social media & content creation, with examples

/ˈbrænd æmˈbæsədər/nounCommon term

In social media & content creation, brand ambassador means: A creator or public figure who represents a brand over a longer period and promotes it regularly, rather than making a single paid post.

In Turkish: marka elçisi, marka yüzü

How it is used

Ambassador deals usually last months or a year and may include events, exclusivity and product launches. Brands look for ambassadors whose values match theirs. You become, sign or announce a brand ambassador.

Example sentences

  1. After three successful campaigns, the running brand asked him to be their brand ambassador for a year.

  2. As a brand ambassador, she can't promote any other coffee brand.

Common collocations

  • become a brand ambassador
  • brand ambassador program
  • long-term partnership
  • announce a brand ambassador
  • influencerA person with a loyal online audience whose opinions and recommendations can affect what their followers buy or think.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.
  • deliverablesThe specific pieces of content a creator agrees to produce in a deal, such as two reels, five stories and one TikTok video.
  • micro-influencerAn influencer with a fairly small but engaged audience, often described as having roughly 10,000 to 100,000 followers.

More terms: Brand Deals and Monetization

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