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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Rate card

Meaning in social media & content creation, with examples

/ˈreɪt kɑːrd/nounCommon term

In social media & content creation, rate card means: A list of a creator's prices for different types of content, such as one reel, a set of stories or a sponsored segment in a YouTube video.

In Turkish: fiyat listesi, ücret tablosu

How it is used

A rate card helps creators answer 'What are your rates?' quickly. Prices often depend on audience size, usage rights and exclusivity. Many creators keep it separate from the media kit and share it on request.

Example sentences

  1. According to her rate card, one reel and three stories cost 25,000 lira.

  2. I'll send our rate card, but prices change if you need usage rights for ads.

Common collocations

  • send a rate card
  • creator rate card
  • standard rates
  • what are your rates
  • media kitA short document, often a PDF, that a creator sends to brands to show their audience, statistics, past collaborations and services.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.
  • usage rightsPermission for a brand to use a creator's content for a set period, for example on the brand's own channels or in paid ads.
  • deliverablesThe specific pieces of content a creator agrees to produce in a deal, such as two reels, five stories and one TikTok video.

More terms: Brand Deals and Monetization

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